Palma has always been a multicultural city, where people of all nationalities came and enjoyed being even for a while, a part of this spectacular city. Back in the 70’s a local entrepreneur thought that it would be a great idea to sell in his bar a draft beer, because of the fact that the city was frequently visited by German tourists. Locals have always looked for ways of adapting to tourists’ needs. As you can imagine, it had a lot of success. As a matter of fact, today we can still find this specific bar.
Nowadays, another bar, with the same intentions and aims like the one in the 70’s, of meet the tourists’ expectations, wants to start a campaign in order to struggle against the image that the beach has acquired these days, being perceived as a place of extensive drinking.
More specifically, they want to make the beach of Palma “glamorous” again. Being an important place, where intercultural activities take place often, Palma has to show also a reliable, trustworthy face.
For being the subject matter of this type of initiatives, that undoubtedly will leave a footprint over its image, Palma proves again that it is a city that can adapt, having the necessary dynamics and resources to show a fresh, modern and healthy image.
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